Murthy S.N & Bhojanna.U <br/><br/>
Advertising 

 - 2 nd 
 - New Delhi  Excel Books  2010 
 - xiv + 458 p. 
<br/><br/><label>ISBN: </label>978-81-7446-835-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & Public Relations Advertising,Advertising & Public Relations 
<br/><br/><label>Dewey Class. No.: </label>659.1 MUR