Belch,George.E & Belch,Michael.A <br/><br/>
Advertising and Promotion 

 - 9 th 
 - New Delhi  McGraw Hill Education PVT LTD  2014 
 - Xliii + 1016 p. 
<br/><br/><label>ISBN: </label>978-1-25-902685-0 
<br/><br/><label>Subjects--Topical Terms: </label> Advertising,Promotion 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL