Zeithaml , Valarie .A & etal <br/><br/>
Services Marketing  Integrating Customer Focus Across the Firm 

 - 6th 
 - New Delhi  Tata McGraw-Hill Education Private Limited  2015 
 - xxxii +711 p. 
<br/><br/><label>ISBN: </label>978-1-25-902681-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing Services,Marketing,Management Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI