Social Media Marketing

By:

Tuten, Tracy L

Material type: Text

TextPublication details: New Delhi, SAGE Publication Ltd ; 2021.Edition: 4th edDescription: XIII, 466 pISBN:

9781529731989

Subject(s):

DDC classification:

658.8 TUT

Summary: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Item type:

MBA Books

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
MBA Books	Atria Institute of Technology	Atria Institute of Technology	658.8 TUT (Browse shelf(Opens below))	Available	MBA		PG03610

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Previous	658.8 RAM Marketing Management Indian Context Global Perspective	658.8 RAM Marketing Management Indian Context Global Perspective	658.8 TAY B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement	658.8 TUT Social Media Marketing	658.8 VAL Services Marketing	658.8 VAL Services Marketing	658.8 VAL Services Marketing	Next

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

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