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What's in a Name ? Advertising & the Concept of Brands

By:

Jones, John Philip & Slater, Jan S

Material type: Text

Text

TextPublication details: Prentice-Hall of India; 2003Edition: 2Description: 308Subject(s):

Advertising & Public Relations

Item type:

MBA Books

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
MBA Books	Atria Institute of Technology	Atria Institute of Technology		Available	MBA		PG00906

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