Digital Marketing (Record no. 8684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251230102257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251229b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367139998 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dave Chaffey, Fiona Ellis-Chadwick |
| 9 (RLIN) | 16774 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, |
| Other physical details | 534 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA |
| 9 (RLIN) | 16775 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Marketing |
| 9 (RLIN) | 16776 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | MBA Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Department | Bill Number | Bill Date | Discount % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | REFERENCE | Atria Institute of Technology | Atria Institute of Technology | 16/12/2025 | Sri Book World | 900.00 | 658.872 CHA | MBA03853 | 29/12/2025 | 29/12/2025 | MBA Books | MBA Books | IN4011 | 10/12/2025 | 30.00 | ||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 16/12/2025 | Sri Book World | 900.00 | 658.872 CHA | MBA03854 | 29/12/2025 | 29/12/2025 | MBA Books | MBA Books | IN4011 | 10/12/2025 | 30.00 | |||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 16/12/2025 | Sri Book World | 900.00 | 658.872 CHA | MBA03855 | 29/12/2025 | 29/12/2025 | MBA Books | MBA Books | IN4011 | 10/12/2025 | 30.00 | |||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 16/12/2025 | Sri Book World | 900.00 | 658.872 CHA | MBA03856 | 29/12/2025 | 29/12/2025 | MBA Books | MBA Books | IN4011 | 10/12/2025 | 30.00 | |||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 16/12/2025 | Sri Book World | 900.00 | 658.872 CHA | MBA03857 | 29/12/2025 | 29/12/2025 | MBA Books | MBA Books | IN4011 | 10/12/2025 | 30.00 |
