Normal view MARC view ISBD view

Marketing 4.0: moving from traditional to digital (Record no. 7166)

MARC details
000 -LEADER
fixed length control field	00550nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	AIT
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20231026113430.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231026b ii \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781119341208
040 ## - CATALOGING SOURCE
Transcribing agency	AIT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip; Kartajaya, Hermawan & Setiawan, Iwan
9 (RLIN)	13753
245 ## - TITLE STATEMENT
Title	Marketing 4.0: moving from traditional to digital
250 ## - EDITION STATEMENT
Edition statement	1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	canada,
Name of publisher, distributor, etc.	Wiley;
Date of publication, distribution, etc.	2017.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 184 p.
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
Chronological term	MBA
9 (RLIN)	13754
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	Marketing 4.0
9 (RLIN)	13755
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	MBA Books
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Department	Bill Number	Bill Date	Discount %
		Dewey Decimal Classification		REFERENCE	Atria Institute of Technology	Atria Institute of Technology	26/08/2023	KL Book House		658.8 PHI	PG03705	26/10/2023	26/10/2023	MBA Books	MBA Books	KLBH/IN/294/2023-24	12-08-2023	20%