Fundamentals of Digital Marketing (Record no. 7156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02800nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231012112203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231012b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353435141 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Puneet Singh |
| 9 (RLIN) | 13721 |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of Digital Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai, |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd ; |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 479 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Key Features of the new edition: • Inclusion of practical exercises across digital marketing assessment and strategy phases (including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (logical) to help upcoming marketers gain a view of why logical is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDP, growth hacking and conversion rate optimization <br/>Table of Contents: <br/>Unit I: Basics of Digital Marketing<br/> • Chapter 1: Introduction to digital marketing <br/>• Chapter 2: Digital marketing models creation <br/>• Chapter 3: The consumer for digital marketing <br/>Unit II: Digital Marketing Strategy Development <br/>• Chapter 4: Digital marketing assessment Phase <br/>• Chapter 5: Digital marketing strategy definition <br/>Unit III: Digital Marketing Planning and Setup <br/>• Chapter 6: Digital marketing communications and channel mix <br/>• Chapter 7: Digital marketing operations set-up <br/>Unit IV: Digital Marketing Execution <br/>• Chapter 8: Digital marketing campaign management <br/>• Chapter 9: Digital marketing execution element <br/>Unit V: Digital Business- Present and Future <br/>• Chapter 10: Digital marketing- Landscape and emerging areas <br/>• Chapter 11: A career in digital marketing. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Chronological term | MBA |
| 9 (RLIN) | 13722 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fundamentals of Digital Marketing |
| 9 (RLIN) | 13723 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | MBA Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Department | Bill Number | Bill Date | Discount % | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03643 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03644 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03645 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03646 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03647 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03648 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 1 | 658.872 BHA | PG03649 | 26/06/2024 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | 11/06/2024 | |||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03650 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03651 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 26/08/2023 | KL Book House | 630.00 | 658.872 BHA | PG03652 | 12/10/2023 | 12/10/2023 | MBA Books | KLBH/IN/213/2023-24 | 20-07-2023 | 28.25 |
