Digital Marketing : Strategic planning & integration (Record no. 7151)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02167nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230925152936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230925b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529742800 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hanlon, Annmarie |
| 9 (RLIN) | 13706 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing : Strategic planning & integration |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi , |
| Name of publisher, distributor, etc. | SAGE Publications Ltd ; |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 454 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.<br/><br/>The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. <br/><br/>Key features:<br/><br/>Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.<br/>A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.<br/>‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.<br/>‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.<br/>The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.<br/>Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.<br/>Worked digital marketing plan. <br/>Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.<br/>Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Chronological term | Digital Marketing, Strategic planning integration |
| 9 (RLIN) | 13707 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA |
| 9 (RLIN) | 13708 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | MBA Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Department | Bill Number | Bill Date | Discount % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 18/08/2023 | Book Paradise Bill No: 96726 dtd: 08/08/2023 | 658.8 HAN | PG03609 | 25/09/2023 | 25/09/2023 | MBA Books | 96726 | 08-08-2023 | 27% |
