Marketing Management (Record no. 6984)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00380nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230309b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352807 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rama Swamy and Namakumari |
| 9 (RLIN) | 13370 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Indian Context Global Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publication |
| Date of publication, distribution, etc | 1965 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiviii,798 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | MBA Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Coded location qualifier | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 03/09/2023 | 995.00 | 658.8 RAM | PG03516 | 09/03/2023 | MBA Books | |||||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 03/09/2023 | 995.00 | 2 | 658.8 RAM | PG03517 | 07/10/2024 | MBA Books | 07/10/2024 | |||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 03/09/2023 | 995.00 | 658.8 RAM | PG03518 | 09/03/2023 | MBA Books |
