Service Marketing: (Record no. 6889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230102b ii ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| 9 (RLIN) | 12925 |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing: |
| Remainder of title | People, Technology, Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 683 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | it includes bibliographic index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | MBA Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Total Checkouts | Barcode | Date last seen | Date last borrowed | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 25/08/2022 | 1 | PG03165 | 27/04/2024 | 17/04/2024 | MBA Books |
