Examination Circular for III & IV Year Students 2025 - 2026 Examination Circular for I & II Year Students 2025 - 2026

B2B Marketing Strategy : (Record no. 1304)

MARC details
000 -LEADER
fixed length control field 00520nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221231s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-74948106-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804 TAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, Heidi
9 (RLIN) 2734
245 #0 - TITLE STATEMENT
Title B2B Marketing Strategy :
245 #0 - TITLE STATEMENT
Remainder of title differemtial develop & deliver lasting custemer engagement /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. US
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Publication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xi, 200 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
9 (RLIN) 2735
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element B2B,Marketing,Strategy,MBA
9 (RLIN) 2736
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Department Bill Number Bill Date Total Renewals Date last checked out
      REFERENCE Atria Institute of Technology Atria Institute of Technology 27/09/2022 Sri Book World 2115.00   658.804 TAY PG03349 31/12/2022 2115.00 31/12/2022 MBA Books   IN7720 2022-05-27    
        Atria Institute of Technology Atria Institute of Technology 27/09/2022 Sri Book World 2115.00 2 658.804 TAY PG03350 14/06/2025 2115.00 31/12/2022 MBA Books   IN7720 2022-05-27 1 24/05/2025