Examination Circular for III & IV Year Students 2025 - 2026 Examination Circular for I & II Year Students 2025 - 2026

Marketing Management (Record no. 1067)

MARC details
000 -LEADER
fixed length control field 00534nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221231s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-25-902641-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy V.S &  Namakumari .S
9 (RLIN) 2164
245 #0 - TITLE STATEMENT
Title Marketing Management
245 #0 - TITLE STATEMENT
Remainder of title Global Perspective Indian Context
250 ## - EDITION STATEMENT
Edition statement 5 th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mc Graw Hill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 788 P
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 2165
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element Marketing,Management,Marketing
9 (RLIN) 2166
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MBA Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Department Bill Number Bill Date Discount % Total Renewals Date last checked out
      REFERENCE Atria Institute of Technology Atria Institute of Technology 17/12/2015 Sunrise publishers & Distributors 675.00   658.8 RAM PG02803 31/12/2022 675.00 31/12/2022 MBA Books   3804/14-15 2014-10-20 28    
        Atria Institute of Technology Atria Institute of Technology 17/12/2015 Sunrise publishers & Distributors 675.00 4 658.8 RAM PG02804 12/02/2025 675.00 31/12/2022 MBA Books   3804/14-15 2014-10-20 28 1 30/01/2025
        Atria Institute of Technology Atria Institute of Technology 17/12/2015 Sunrise publishers & Distributors 675.00 3 658.8 RAM PG02805 12/02/2025 675.00 31/12/2022 MBA Books   3804/14-15 2014-10-20 28   30/01/2025