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Blue Ocean Strategy : How to Create Uncontested Market Space And Make The Competition Irrelevant

W Chana Kim And Renee Mauborgne

Blue Ocean Strategy : How to Create Uncontested Market Space And Make The Competition Irrelevant - Boston, Harvard Business Review Press. - xxviii,287p.

ISBN: 9781625274496

Dewey Class. No.: 658.802 KIM

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