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Innovative B2B Marketing: New Models, Processes and Theory

Simon Hall

Innovative B2B Marketing: New Models, Processes and Theory - 2nd ed - New Delhi, Kogan Page Limited; 2017. - xxi, 350 p.

ISBN: 9781398604766

Subjects--Chronological Terms:
MBA

Subjects--Topical Terms:
Innovative B2B Marketing

Dewey Class. No.: 658.804 / SIM

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